Your energy drinks business is about to take off. Because you’ve just landed on Sales Supercharged. The exciting retailer support initiative from Monster. The energy drinks sector is worth an incredible £1.5 billion and has left all other soft drinks categories on the starting line. Up by 31% in value and growing faster than any other energy brand, Monster is the real power behind the category and has delivered 50% of the total energy drinks value growth in the last year. In fact, Monster is adding more value growth to Total Soft Drinks than any other brand. Follow our advice now and supercharge your sales.
ENERGY IS A MONSTER
Remember when energy drinks hit the GB market in the late 90s? Back then, there were only a few products available. Today, the category has turned into a real force with loads of different flavours, juice blends, nutritional benefits and drinks for every occasion. Monster, Relentless and Reign have driven a lot of this exciting growth and are bringing more and more shoppers to the sector.
Make sure your chiller has the right brands and give your sales some extra muscle.
Click below for more information on the different types of energy drinks.
HOW TO DRIVE SALES
There are a few simple things you can do to make your energy fixture work harder and attract more customers.
ALWAYS CHILLED
Shoppers are more likely to buy an energy drink for immediate consumption if it’s chilled. Make sure shoppers have easy access to cold cans.
STOCK THE BEST RANGE
Stocking the key brands and flavours will drive sales. Also make sure that you stock products across all the main energy segments.
HELP THE SHOPPER
To help shoppers find what they want quickly, group brands and the different energy sectors together. If you can, use signage to make the segments clear. Traditional – Zero Sugar – Flavoured - Performance.
SECONDARY SPACE
Energy drinks are big drivers of impulse sales so it’s important to have them in several locations around your store. Monster branded coolers and display units are a great way to do this.
ENERGY DRINKS ARE EXCITING
Bring the energy drinks category to life in store by offering exciting promotions. Who doesn’t want to win a money can’t buy Monster prize?
PRICE MARKED PACKS
Convenience shoppers say that clear pricing is important as the visible price point is reassuring. Stock up on the full Monster, Relentless and Reign ranges that are all available in a PMP version. Monster, Relentless and Reign ranges available in PMP Recommended resale price is a recommendation only and you are free to set the price at whatever level you determine.
GIVE YOUR CHILLER MORE PULLING POWER
1 in 3 on-the-go soft drinks sold are energy drinks. So it makes sound business sense to give them the chiller space they deserve. But you’ve got to use that space effectively too. Time to kick out those slow sellers and replace them with real sales drivers like Zero Sugar energy drinks, innovative new flavours and exciting new areas such as Performance Energy. Get your range and layout right and the customers will follow. Fact.
Click below for the latest planograms and top selling convenience SKU’s.
Click on the video to hear Amrit Singh’s Supercharged story
Name: Amrit Singh
Position: Owner
Store: H & Jodies, Walsall
Size: 3,000 sq ft
Loves: “Being at the heart of the community! We often put on special events for customers throughout the year that are a huge success and help to bring everyone together, allowing us to get to know our customers personally, many of whom we’d call our friends.”
Click on the video to hear Lucy Costello’s Supercharged story
Name: Lucy Costello
Position: Store Manager
Store: Daniel House Supermarket, Liverpool
Size: 4,000 sq ft
Loves: “Working in a family run business with my sister. We’re always on the lookout for new products that our customers love, especially the college students that flood the store during break times. It’s great getting to know them all.”
Click on the video to hear Stephen Spilsted’s Supercharged story
Name: Stephen Spilsted
Position: Owner
Store: Westbourne Village shop, Emsworth
Size: 3,000 sq ft
“Working in the same area that I was brought up in. I’ve had my store for decades so feel very immersed in the village community and know most of my customers by first name. They’re going to be very excited to see our new store revamp that’s due to take place later this year!”
MONSTER BIRTHDAY
2022 marks 20 years of Monster Energy. Over the last two decades the brand has ripped up the rule book, transforming the energy category worldwide.
Kicking off with a single variant, Monster has powered its way to the top and today boasts a range that’s the envy of its competitors. But none of this success would have been possible without the monster efforts of our retailers. That’s why we’re giving you the opportunity to win some money can’t buy prizes, including tickets to the MotoGP in Valencia. To enter, just click below.
SELECT a RANGE to find out more
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CORE RANGE
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JUICED
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ULTRA
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RELENTLESS
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PERFORMANCE ENERGY
FULL THROTTLE ENERGY. AT THE CORE OF OUR RANGE.
JUICED ENERGY. SAME MONSTER ATTITUDE, WITH MORE FLAVOURS.
SAME ENERGY. ZERO SUGAR.
RELENTLESS ENERGY, WITHOUT LIMITS.
RAISE YOUR GAME WITH ENERGY THAT PERFORMS. PERFORMANCE ENERGY, THE ULTIMATE BODY FUEL.
FOR MORE INFORMATION
Monster, Relentless and Reign are manufactured and distributed by Coca-Cola Europacific Partners in GB. Click below to register and visit My.CCEP.com for more information on point-of-sale materials and equipment.
OUR BRANDS & MARKETING
Click through to monsterenergy.com below to find out more about our brands, ambassadors and the latest marketing campaigns that will be driving customers into your store!
68% of consumers prefer a cold drink to an ambient one so it’s really worth making one of our fantastic Monster branded chillers a standout feature in your store. Our impactful POS displays are just as eye-catching and are a big driver of impulse purchase.
MONSTER BRANDED EQUIPMENT
Click below to view and head over to My.CCEP.com to register and enquire about equipment.
POS
Click below to register on My.CCEP.com where you can browse and order free Monster POS.
Monster has TWO PAIRS of VIP tickets to the Valencia MotoGP up for grabs. To enter our free prize draw for this fantastic all expenses paid weekend, from 4th – 7th of November, just complete your details below and click submit. Promotion closes on the 30th June 2022 and winners will be notified by the end of July 2022.
COMPLETE THE FORM TO ENTER OUR FREE PRIZE DRAW TO WIN TICKETS TO THE MOTOGP IN VALENCIA
GB convenience stores only. Promotion opens 21.03.22-30.06.22. To enter the draw, complete the form above. 2 winners randomly drawn will each win a pair of tickets for a VIP weekend at the Valencia MotoGP with Monster for 2 adults. Prize includes flights from London and 2 nights’ stay in a min 3* hotel, travel to and from Valencia MotoGB, meals and hosted race day tickets for 1 day. Max 1 entry per retailer. Full rules above. Promoter: CCEP GB
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Sources: The energy drinks sector is worth an incredible £1.5 billion. Up by 31% in value and growing faster than any other energy brand. Monster is the real power behind the category and has delivered 50% of the total energy drinks value growth in the last year. Monster is adding more value growth to Total Soft Drinks than any other brand - All above claims: Nielsen MAT Total Coverage value w/e 1/1/22. 1 in 3 on-the-go soft drinks sold is an energy drink - Nielsen: MAT Indies and symbols Value w/e 1/1/2022. 68% of consumers prefer a cold drink to be ambient - Lumina Intelligence Convenience Tracking Program Q1 2020 to end of March. Monster, Relentless and Reign have driven a lot of this exciting growth and are bringing more shoppers to the sector - kantar total SD l52 weeks December 2021. Shoppers are more likely to buy an energy drink for immediate consumption if it’s chilled - CCEP PDH Study Sept 2021. Video sources: And with growth at 15%. It’s adding more value than any other soft drinks segment. It’s a market that’s worth an incredible £1.5bn. Delivering more total soft drinks value than any other brand - All above claims: Nielsen MAT Total Coverage value w/e 1/1/22 1 in 3 on-the-go soft drinks sold is an energy drink. Monster is the undisputed driving force within energy - Nielsen: MAT Indies and symbols Value w/e 1/1/2022.
Terms & Conditions
- Promoter: Coca-Cola Europacific Partners (CCEP) Great Britain Limited, Uxbridge, UB8 1EZ. No entries should be sent to this address.
- Eligibility: entrants can register via www.SalesSupercharged.co.uk, offer available to convenience store retailers only, aged 18+, GB only.
- Proof of eligibility may be required.
- Promotional Period: This promotion opens on 00:01 on 21.03.2022 and closes on 23:59 on 30/06/2021. Any entry received after the closing date will not be valid.
- How to Enter the Free Prize Draw: To enter entrants are required to complete the entry form hosted by CCEP on the www.SalesSupercharged.co.uk to be entered into a free prize draw, drawn randomly by CCEP. Entry is free of charge.
- A maximum of 1 entry is permitted per person.
- No responsibility can be accepted for entries that are incomplete, lost due to technical reasons, corrupted, delayed or not received for whatsoever reason.
- Any entrant using bulk, third party entries or other automated means, trying to circumvent the rules, is fraudulently falsifying data, acting fraudulently or dishonestly in the opinion of the Promoter, using identities other than their own or any other automated means in order to increase their entries, or entries which do not satisfy the requirements of these rules in full will be disqualified.
- The Prize: The first two names drawn at random will each receive a pair of tickets for a V.I.P weekend at the Valencia MotoGP with Monster. The prize includes flights from a London airport, hotel accommodation for a two nights stay, connecting travel between venues in Spain and food & drink as well as hosted race day tickets for one day. Winners will need to be available to travel between the 4th – 7th November.
- Prize Notification: Winners will be notified by the end of July 2022 by email or phone.
- The Promoter will make reasonable efforts to contact the entrants. However, if an entrant has not responded to a notification within five working days, or if an entrant is ineligible, in breach of these rules, they will forfeit the prize. The Promoter cannot be held responsible for entrants failing to supply accurate information which affects inclusion in the free prize draw.
- Prize Fulfillment: The prize will take place between 4th – 7th November.
- Prize is non-transferable and cannot be sold or auctioned. No cash or other alternative will be offered. The Promoter reserves the right to vary these rules due to any unforeseen circumstances beyond our control.
- The Promoter and its agents will only use personal information supplied by you for the purposes of administering this promotion.
- The Promoter’s decision is final and binding. No correspondence will be entered.
- To the extent permitted by law, the Promoter accepts no liability for any damage, loss or injury suffered due to claiming or redeeming this prize.
- These rules (and any non-contractual disputes/claims which arise out of or in connection with them) will be governed by English law and entrants submit to the exclusive jurisdiction of the English courts.
Terms & Conditions
- Promoter: Coca-Cola European Partners (CCEP) Great Britain Limited, Uxbridge, UB8 1EZ. No entries should be sent to this address.
- Eligibility: Forecourt operators in the UK, aged 18+.
- Proof of eligibility may be required.
- Promotional Period: This promotion opens on 00:01 on 11.01.2021 and closes on 23:59 on 12/02/2021. Any entry received after the closing date will not be valid.
- How to Enter the Free Prize Draw: To enter entrants are required to fill out the form in full on the competition page hosted on the Forecourt Trader Awards website. The winner will then be drawn randomly by CCEP after competition closes on the 12th February. Entry is free of charge
- A maximum of 1 entry is permitted per person.
- No responsibility can be accepted for entries that are incomplete, lost due to technical reasons, corrupted, delayed or not received for whatsoever reason.
- Any entrant using bulk, third party entries or other automated means, trying to circumvent the rules, is fraudulently falsifying data, acting fraudulently or dishonestly in the opinion of the Promoter, using identities other than their own or any other automated means in order to increase their entries, or entries which do not satisfy the requirements of these rules in full will be disqualified.
- The Prize: The first name drawn at random will receive at iPad.
- Prize Notification: Winners will be notified by the end of February 2021 by email or by phone.
- The Promoter will make reasonable efforts to contact the entrants. However, if an entrant has not responded to a notification within five working days, or if an entrant is ineligible, in breach of these rules, they will forfeit the prize. The Promoter cannot be held responsible for entrants failing to supply accurate information which affects inclusion in the free prize draw.
- Prize Fulfillment: The prize will be dispatched to the winner by the 14th March 2021.
- Prize is non-transferable and cannot be sold or auctioned. No cash or other alternative will be offered. The Promoter reserves the right to vary these rules due to any unforeseen circumstances beyond our control.
- The Promoter and its agents will only use personal information supplied by you for the purposes of administering this promotion.
- The Promoter’s decision is final and binding. No correspondence will be entered into.
- To the extent permitted by law, the Promoter accepts no liability for any damage, loss or injury suffered due to claiming or redeeming this prize.
- These rules (and any non-contractual disputes/claims which arise out of or in connection with them) will be governed by English law and entrants submit to the exclusive jurisdiction of the English courts.