Your energy drinks business is about to take off. Because you've just landed on Sales Supercharged. The exciting retailer support initiative from Monster. The energy drinks sector is worth almost £1.8 billion[1] and has left all other soft drinks categories on the starting line. Up by 20.6% in value and growing faster than any other major energy brand[2], Monster is a real power behind the category and has delivered 41% of the total energy drinks value growth in the last year[3].
Follow our advice now and supercharge your sales.
ENERGY IS A MONSTER
Remember when energy drinks hit the GB market in the late 90s? Back then, there were only a few products available. Today, the category has turned into a real force with loads of different flavours, juice blends, nutritional benefits and drinks for every occasion. Monster, Relentless and Reign have driven a lot of this exciting growth and are bringing more and more shoppers to the sector.
Make sure your chiller has the right brands and give your sales some extra muscle.
Click below for more information on the different types of energy drinks.
HOW TO DRIVE SALES
There are a few simple things you can do to make your energy fixture work harder and attract more customers.
ALWAYS CHILLED
78% of consumers prefer to purchase energy drinks when cold[7]. Make sure shoppers have easy access to cold cans.
STOCK THE BEST RANGE
Stocking the key brands and flavours will drive sales. Also make sure that you stock products across all the main energy segments.
HELP THE SHOPPER
To help shoppers find what they want quickly, group brands and the different energy sectors together. If you can, use signage to make the segments clear. Traditional – Zero Sugar – Flavoured - Performance.
SECONDARY SPACE
Energy drinks are big drivers of impulse sales so it’s important to have them in several locations around your store. Monster branded coolers and display units are a great way to do this.
ENERGY DRINKS ARE EXCITING
Bring the energy drinks category to life in store by offering exciting promotions. Who doesn’t want to win a money can’t buy Monster prize?
PRICE MARKED PACKS
Shoppers perceive they are getting better value when they purchase price-marked packs (PMPs) in convenience. PMPs give them a feeling of getting the same for a cheaper price[8], helping to drive sales for retailers. Stock up on the full Monster, Relentless and Reign ranges that are all available in a PMP version. Monster, Relentless and Reign ranges available in PMP Recommended resale price is a recommendation only and you are free to set the price at whatever level you determine.
GIVE YOUR CHILLER MORE PULLING POWER
1 in 3 on-the-go soft drinks sold are energy drinks[9]. So it makes sound business sense to give them the chiller space they deserve. But you’ve got to use that space effectively too. Time to kick out those slow sellers and replace them with real sales drivers like Zero Sugar energy drinks, innovative new flavours and exciting new areas such as Performance Energy. Get your range and layout right and the customers will follow. Fact.
Click below for the latest planograms and top selling convenience SKU’s.
Click on the video to hear Amrit Singh’s Supercharged story
Name: Amrit Singh
Position: Owner
Store: H & Jodies, Walsall
Size: 3,000 sq ft
Loves: “Being at the heart of the community! We often put on special events for customers throughout the year that are a huge success and help to bring everyone together, allowing us to get to know our customers personally, many of whom we’d call our friends.”
Click on the video to hear Lucy Costello’s Supercharged story
Name: Lucy Costello
Position: Store Manager
Store: Daniel House Supermarket, Liverpool
Size: 4,000 sq ft
Loves: “Working in a family run business with my sister. We’re always on the lookout for new products that our customers love, especially the college students that flood the store during break times. It’s great getting to know them all.”
Click on the video to hear Stephen Spilsted’s Supercharged story
Name: Stephen Spilsted
Position: Owner
Store: Westbourne Village shop, Emsworth
Size: 3,000 sq ft
“Working in the same area that I was brought up in. I’ve had my store for decades so feel very immersed in the village community and know most of my customers by first name. They’re going to be very excited to see our new store revamp that’s due to take place later this year!”
78% of consumers prefer to purchase energy drinks when cold[10] so it’s really worth making one of our fantastic Monster branded chillers a standout feature in your store. Our impactful POS displays are just as eye-catching and are a big driver of impulse purchase.
SELECT a RANGE to find out more
-
CORE RANGE
-
JUICED
-
ULTRA
-
RELENTLESS
-
PERFORMANCE ENERGY
FULL THROTTLE ENERGY. AT THE CORE OF OUR RANGE.
JUICED ENERGY. SAME MONSTER ATTITUDE, WITH MORE FLAVOURS.
SAME ENERGY. ZERO SUGAR.
RELENTLESS ENERGY, WITHOUT LIMITS.
RAISE YOUR GAME WITH ENERGY THAT PERFORMS. PERFORMANCE ENERGY, THE ULTIMATE BODY FUEL.
FOR MORE INFORMATION
Monster, Relentless and Reign are manufactured and distributed by Coca-Cola Europacific Partners in GB. Click below to register and visit My.CCEP.com for more information on point-of-sale materials and equipment.
OUR BRANDS & MARKETING
Click through to monsterenergy.com below to find out more about our brands, ambassadors and the latest marketing campaigns that will be driving customers into your store!
68% of consumers prefer a cold drink to an ambient one[10] so it’s really worth making one of our fantastic Monster branded chillers a standout feature in your store. Our impactful POS displays are just as eye-catching and are a big driver of impulse purchase.
MONSTER BRANDED EQUIPMENT
Click below to view and head over to My.CCEP.com to register and enquire about equipment.
POS
Click below to register on My.CCEP.com where you can browse and order free Monster POS.
Win an exclusive Monster Skateboard + 10 cases of Monster Energy Zero Sugar + Monster Cap
Competition closes 31st December 2023
Winner will be notified by 14th January 2024
GB convenience stores only. Promotion open 17.10.23 – 31.12.23. To enter draw, complete the form above. Max 1 entry per retailer. Full rules below. Promoter: CCEP GB.
[[message]]
Sources: [1] Nielsen MAT Total Coverage Value Sales W.E 09.09.23 [2] Nielsen MAT Total Coverage Value Sales W.E 09.09.23 [3] Nielsen MAT Total Coverage Value Sales W.E 09.09.23 [4] Nielsen MAT Total Coverage Value Sales W.E 09.09.23 [5] Nielsen MAT Total Coverage Value Sales W.E 09.09.23 [6] Nielsen MAT Total Coverage Value Sales W.E 09.09.23 [7] Energy Audience U&A 1003 respondents, May 2022 [8] Lumina Intelligence data 52we to 08/01/23. [9] Nielsen: MAT Indies and Symbols Value w/e 09/09/23 [10] Energy Audience U&A 1003 respondents, May 2022
GB convenience stores only. Promotion open 17.10.23 – 31.12.23. To enter draw, complete the form above. Max 1 entry per retailer. Full rules below. Promoter: CCEP GB.
Terms & Conditions
- Promoter: Coca-Cola Europacific Partners (CCEP) Great Britain Limited, Uxbridge, UB8 1EZ. No entries should be sent to this address.
- Eligibility: entrants can register via www.SalesSupercharged.co.uk, offer available to convenience store retailers only, aged 18+, GB only.
- Proof of eligibility may be required.
- Promotional Period: This promotion opens on 00:01 on 17.10.2023 and closes on 23:59 on 31.12.2023. Any entry received after the closing date will not be valid.
- How to Enter the Free Prize Draw: To enter entrants are required to complete the entry form hosted by CCEP on the www.SalesSupercharged.co.uk to be entered into a free prize draw, drawn randomly by CCEP. Entry is free of charge.
- A maximum of 1 entry is permitted per person.
- No responsibility can be accepted for entries that are incomplete, lost due to technical reasons, corrupted, delayed or not received for whatsoever reason.
- Any entrant using bulk, third party entries or other automated means, trying to circumvent the rules, is fraudulently falsifying data, acting fraudulently or dishonestly in the opinion of the Promoter, using identities other than their own or any other automated means in order to increase their entries, or entries which do not satisfy the requirements of these rules in full will be disqualified.
- The Prize: The first name drawn at random will receive: 10x cases of Monster Energy Zero Sugar and 1x Monster Skateboard and 1 x Monster Cap
- Prize Notification: Winners will be notified by the 14th January 2024.
- The Promoter will make reasonable efforts to contact the entrants. However, if an entrant has not responded to a notification within five working days, is ineligible or is in breach of these rules, they will forfeit the prize. The Promoter cannot be held responsible for entrants failing to supply accurate information which affects inclusion in the free prize draw.
- Prize is non-transferable and cannot be sold or auctioned. No cash or other alternative will be offered.
- In the event of circumstances outside of the Promoter’s reasonable control, the Promoter reserves the right to void, suspend or cancel the promotion where it becomes necessary to do so, or amend or alter the terms of the promotion at any time.
- The Promoter and its agents will only use personal information supplied by you for the purposes of administering this promotion.
- The Promoter’s decision is final and binding. No correspondence or discussion will be entered into.
- To the extent permitted by law, the Promoter, its agents or distributors accept no liability for any damage, loss or injury suffered due to claiming or redeeming this prize. Statutory rights are not affected.
- Applicants’ names and counties will be available within 3 months of the closing date of the promotion by sending a stamped, self-addressed envelope to Sales Supercharged.co.uk Mercieca Ltd, 345 Oxford Street, London, W1C 2JD. If winners object to their name and county being made available in the winners’ list, they must inform the Promoter when they are contacted by the Promoter and/or its agents to redeem their prize. Please note that the Promoter may still be required to share this information with the Advertising Standards Authority.
- The winner agrees to take part in and co-operate fully with reasonable publicity without any fee being payable.
- If any provision of these terms and conditions (or any part thereof) is held to be invalid or unenforceable, all remaining provisions (or part thereof) will remain in full force and effect.
- These rules (and any non-contractual disputes/claims which arise out of or in connection with them) will be governed by English law and entrants submit to the exclusive jurisdiction of the English courts.
- By submitting an entry, entrants acknowledge that the processing of their personal data is necessary for the Promoter to fulfil its obligations in respect of the promotion and to enable entrants to enter the promotion and/or to claim any prize they may win. Entrants confirm and warrant that all data provided by them for these purposes are accurate. If an entrant exercises their right to object to the processing of their personal data prior to the end of the promotion, the entrant’s participation may be cancelled.
Terms & Conditions
- Promoter: Coca-Cola European Partners (CCEP) Great Britain Limited, Uxbridge, UB8 1EZ. No entries should be sent to this address.
- Eligibility: Forecourt operators in the UK, aged 18+.
- Proof of eligibility may be required.
- Promotional Period: This promotion opens on 00:01 on 11.01.2021 and closes on 23:59 on 12/02/2021. Any entry received after the closing date will not be valid.
- How to Enter the Free Prize Draw: To enter entrants are required to fill out the form in full on the competition page hosted on the Forecourt Trader Awards website. The winner will then be drawn randomly by CCEP after competition closes on the 12th February. Entry is free of charge
- A maximum of 1 entry is permitted per person.
- No responsibility can be accepted for entries that are incomplete, lost due to technical reasons, corrupted, delayed or not received for whatsoever reason.
- Any entrant using bulk, third party entries or other automated means, trying to circumvent the rules, is fraudulently falsifying data, acting fraudulently or dishonestly in the opinion of the Promoter, using identities other than their own or any other automated means in order to increase their entries, or entries which do not satisfy the requirements of these rules in full will be disqualified.
- The Prize: The first name drawn at random will receive at iPad.
- Prize Notification: Winners will be notified by the end of February 2021 by email or by phone.
- The Promoter will make reasonable efforts to contact the entrants. However, if an entrant has not responded to a notification within five working days, or if an entrant is ineligible, in breach of these rules, they will forfeit the prize. The Promoter cannot be held responsible for entrants failing to supply accurate information which affects inclusion in the free prize draw.
- Prize Fulfillment: The prize will be dispatched to the winner by the 14th March 2021.
- Prize is non-transferable and cannot be sold or auctioned. No cash or other alternative will be offered. The Promoter reserves the right to vary these rules due to any unforeseen circumstances beyond our control.
- The Promoter and its agents will only use personal information supplied by you for the purposes of administering this promotion.
- The Promoter’s decision is final and binding. No correspondence will be entered into.
- To the extent permitted by law, the Promoter accepts no liability for any damage, loss or injury suffered due to claiming or redeeming this prize.
- These rules (and any non-contractual disputes/claims which arise out of or in connection with them) will be governed by English law and entrants submit to the exclusive jurisdiction of the English courts.