Did You Know
+
43%
of consumers say Monster Green and Juiced brand variants go best with snacks and meals vs any other energy drink⁶
58%
of energy drink consumers have enjoyed an energy drink with a snack or a meal⁶
59%
of all energy drinks is bought with food⁷
55%
bought Monster multipacks with a food occasion in mind.⁶
61%
of all Monster is bought with food⁷
what food types were most
purchased alongside energy drinks?
44%
sandwich or baguette
36%
sausage or bacon roll/baguette
30%
sweet pastry
(donut, yumyum, biscuit)
21%
pizza
(margherita, pepperoni)
With Food Range
58% of energy drinks consumers have enjoyed energy drinks with a snack or a meal¹ 41% are doing so weekly!²
-
![Monster Juiced Mango Loco]()
Monster Juiced
Flavoured
-
![Monster Juiced Pipeline Punch]()
Monster Juiced
Flavoured
-
![Monster Energy Original]()
Monster Energy
Traditional
-
![Monster Reserve Ultra White]()
Monster Ultra
Zero Sugar
Arjun
Patel
OWNER
POSITION
UNIT 7&8 WHITBOURNE AVENUE CAVENDISH SQUARE SWINDON SN32GD
STORE
RETAIL 800SQFT
TAKEAWAY 1500SQFT
SIZE
“I never imagined I’d find myself in the world of retail, let alone owning a takeaway! Managing both has been a rewarding and challenging experience, but it’s the interactions and conversations with customers that truly make it worthwhile. Whether it’s sharing a laugh while handing over their favorite drink or leaving them with a smile after serving up something they love, it’s amazing to realise the impact we can have on someone’s day.”
supercharged advice:
Energy sells. Position Monster where it’s easy to grab, bundle it with meals, and watch your average sale climb without adding extra work.
Top Tips:
Offer a “Meal + Monster” combo — it’s a quick and easy upsell that boosts your average order value without slowing down service.
Push Monster sales during late shifts, promote it as the perfect boost for delivery drivers, night workers, and customers looking for energy after hours. Especially with the demand in third party delivery, it is a core line to be stocking on your online.
Launch new food items alongside Monster promotions — pairing something fresh with a monster to entice them to try the new item!
Case Studies
With Food/QSR
500+
SIZE
3
NO. OF SKUS
8.1 cans per day per store
Mango Loco best selling SKU accounting for 45% of Monster Sales
Monster sales equate to 28% of total 500ml Soft Drinks portfolio
PERFORMANCE
Top 3 Monster SKUs (GB) listed across several nominated managed sites.
Meal deal inclusion through a trade up offer.
POS activated to highlight availability.
After just 2 months from launch, Monster Energy already has a ROS that is greater that a number of long-standing drinks menu items.
Monster Mango Loco being the No.1 choice with food.
With Food/QSR
90
SIZE
4
NO. OF SKUS
Volume Sales Performance - + 27% vs previous year
Average total per week: 102 cases Jan-Sept
Monster sales equate to 11.2% of total Soft Drinks sales
PERFORMANCE
MEAL DEAL PERFORMANCE
Beast Your Meal concept accounts for 81% of all Monster Energy Sales 19% of sales are multi or additional can purchases.
Licensed premises & with food
2 sites
SIZE
4 in restaurant & 5 in food court
NO. OF SKUS
Monster average can sales - 8.5/day
Sold in restaurant - 3.4 cans
Sold in licensed bar - 5.1 cans
Ultra White & Mango Loco bestsellers
PERFORMANCE
MEAL DEAL PERFORMANCE
Beast Your Meal concept accounts for 81% of all Monster Energy Sales 19% of sales are multi or additional can purchases.
