Bay
Bashir
OWNER
POSITION
5x GO LOCAL, MIDDLESBOROUGH
STORE
750 TO 1,500 SQFT
SIZE
“I love the world of convenience and there’s no other job I’d rather be doing. But the thing I enjoy the most is making a difference to the local community, whether it’s donating gifts or just helping someone out. For me, there’s no better feeling.”
supercharged advice:
Invest in innovation. Our customers love trying new flavours. It keeps them coming back, as they never know what exciting NPD we’ll stock next!
Top Tips:
Keep on giving customers loads of choice.
Excite them by offering the latest innovation.
Link energy drinks with food instore.
Offer price-marked packs and multipacks.
NATALIE
LIGHTFOOT
OWNER
POSITION
LONDIS SOLO CONVENIENCE, GLASGOW
STORE
650 SQFT
SIZE
“Everyone knows me around here and I’d like to think we’re more than just a store. People are always coming to us for help with fundraising and organising local events and we’re always happy to get involved. We may be small, but we are mighty!”
supercharged advice:
PMP and multipacks are big sellers for us so we make sure we’re always fully stocked.
Top tips:
Review the sales data to see what product ranges to keep and focus on big sellers.
Use social media to attract a new client base.
Jack
Matthews
OWNER
POSITION
2x BRADLEY’S SUPERMARKETS, LEICESTERSHIRE
STORE
2,600 AND 2,400 SQFT
SIZE
“I’m a fifth-generation retailer and love the area. We know our customers inside out and I’m proud to call many of them friends. I’ve got a good feel for what people want and we stock a huge range of locally sourced products alongside the usual lines. It’s what makes us different.”
Top Tips:
Don’t overstock slow sellers, get the core range bang on!
1/3 of growth in the energy category comes from NPD, so it’s vital to follow the latest launches and ensure good use of POS in stores to sell to our customers.
