The importance

of Energy Drinks

The energy category is worth over £2 billion.¹ And Monster is in the driving seat. 

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Growing 3x faster than the category and faster than any other top 30 FMCG brand (+22%).¹

Monster has delivered £111M² of added value. More than any other energy brand. 

With 1‑4 GB adults enjoying energy drinks once a week and 1‑10 consuming them daily,³  there’s never been a better time to get your energy sales on full throttle. 

Monster Energy Original

How to Drive Sales

Make your energy fixture work harder and attract more customers.

If It’s Cold It’s Sold

78% of consumers prefer to purchase energy drinks when cold.⁴

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Stock The Right Range

Make sure your line-up includes the key brands, popular flavours and main energy segments.

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Help The Shopper

Group brands and the different energy sectors together. Make sure to use signage to make the segments clear. 

Traditional, Zero Sugar, Flavoured.

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Location, Location, Location

25.12% of energy category sales are impulse sales⁵. Place Monster branded chillers in several locations around your store to attract the spontaneous buying potential.

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Bring Energy Drinks To Life

Excite your customers with in-store promotions. Who wouldn’t want to win a Monster money can’t buy prize?

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Customers Love A Price Mark

Price marked packs are great for driving extra sales and reassure shoppers they are getting a great deal. Make sure you stock the full Monster, Relentless and Reign PMP range. 

It’s a recommended price only so you are still free to set the price at whatever level you determine.

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Planogram

  Planogram  
 Power

1/3 of all on-the-go soft drinks sold are energy drinks.¹ 

So give them the space they deserve. How you use that space can have a big impact on sales.

Slow sellers OUT! Fast selling variants like Monster Flavours IN! And don’t forget new areas like Reign Storm. 

Time to make your layout payout. 

Download your Planogram

Convenience Core Range

Remember when energy drinks hit the GB market in the late 90s? Back then, there were only a few products available. Today, the category has turned into a real force with loads of different flavours, juice blends, nutritional benefits and drinks for every occasion, including for travelling on-the-go, workouts, studying, socialising and with food. Monster, Relentless and Reign Storm have driven a lot of this exciting growth and are bringing more and more shoppers to the sector. Make sure your chiller has the right brands and give your sales some extra muscle.

  • Monster EnergyOriginal

    Monster Energy

    Traditional

  • Monster Juiced Mango Loco

    Monster Juiced

    Flavoured

  • Monster Flavored Pipeline Punch

    Monster Juiced

    Flavoured

  • Monster Energy Zero Sugar Ultra

    Monster Ultra

    Zero Sugar

  • Relentless Energy Drink Origin

    Relentless

    Traditional

With Food Core Range   

74% of Energy drinks consumers have enjoyed an Energy drink with a snack or a meal and 38% are doing so weekly!⁶ Monster has become an everyday Soft Drink and is growing at +12.9% in GB.⁷ With this, consumers expect to be able to pick up a Monster as part of their meal choice.

  • Monster Juiced Mango Loco

    Best pairing [with food]

    Mango Loco 500ml

    [No. 1 Flavoured Energy SKU in GB⁴ No. 1 Flavoured Energy drink in Fast Food⁸]

  • Monster Flavored Pipeline Punch

    Best pairing [with food]

    Pipeline Punch 500ml

    [No. 2 Flavoured Energy SKU in GB⁴ Biggest Monster Punch SKU⁹]

  • Monster EnergyOriginal

    Traditional Taste

    Original 500ml

    [Monster’s No. 1 SKU⁴ No. 1 Energy drink in Fast Food¹⁰]

  • Monster Energy Zero Sugar Ultra

    Sugar Free Variants

    Ultra Zero Sugar 500ml

    [No. 1 Sugar free Energy SKU in GB⁴ No. 1 Sugar Free Energy drink in Fast Food¹¹]

MULTI PACK RANGE    

Multipack sales are now worth over £50m in Total Impulse and Monster is the driving force growing at +25.4%.¹² To drive more value sales with Monster Price-Marked Multipacks, stock up today.

  • Monster EnergyOriginal 4-pack

    Monster Energy

    Original

  • Monster Flavored Mango Loco 4-pack

    Monster Juiced

    Flavoured

  • Monster Aussie Lemonad 4-pack

    Monster Juiced

    Flavoured

  • Monster Ultra White 4-pack

    Monster Ultra

    Zero Sugar

Monster Energy is the
n0. 1 contributor to
energy Category Growth⁹

Monster Energy has a strong track record of consistently launching the no. 1 category innovation since 2018¹³.

  • Monster Mango Loco

    Number 1 Category Innovation 2018

    Mango Loco

  • Monster Pipeline Punch

    Number 2 Category Innovation 2018

    Pipeline Punch

  • Monster Energy Pacific Punch

    Number 1 Category Innovation 2020

    Pacific Punch

  • Monster Energy Monarch

    Number 1 Category Innovation 2021

    Monarch

  • Monster Juiced Bad Apple

    Number 1 Category Innovation 2024

    Bad Apple

  • Monster Energy Ultra Watermelon

    Number 1 Category Innovation 2022

    Ultra Watermelon

  • Monster Energy Ultra Gold

    Number 2 Category Innovation 2022

    Ultra Gold

  • Monster Energy Khaotic

    Number 3 Category Innovation 2022

    Khaotic

  • Monster Energy Aussie Lemonade

    Number 2 Category Innovation 2023

    Aussie Lemonade

Source 1: NIQ, Total Coverage Value Sales MAT W.E 08.03.2025; Source 2: The Grocer March 2025; Source 3: GB Energy Audience U&A, May 2023; Source 4: Energy Audience U&A 1003 respondents, May 2022; Source 5: Lumina Intelligence CTP L52W w/e 02.03.25; Source 6: 16-35 years old One Pulse Survey July 2024 Q: How often do you enjoy Energy drinks with a snack or a meal? 502 GB respondents; Source 7: Nielsen IQ Total GB Market, Value Sales % change YoY MAT 25.02.2025; Source 8-11: Nielsen IQ, Total GB Coverage, Total Energy sector, Immediate Consumption, MAT w.e. 08.02.2025 Value Sales data; & Nielsen CGA, GB Fast Food MAT P12 December 2024, Source 12: *NIQ, Total Impulse, MAT to 02.11.24